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   <title>Ninth Floor Project</title>
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   <updated>2006-08-31T16:36:10Z</updated>
   
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<entry>
   <title>Ethan Ruby:   Prime Cells - The Future of Healing</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/prime_cells_the_future_of_heal.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.25</id>
   
   <published>2006-08-30T18:32:50Z</published>
   <updated>2006-08-31T16:36:10Z</updated>
   
   <summary>Stem Cells (We should call them the Primary Cells or Prime Cells) are the future of medicine. Doctors and scientist all over the world agree with the basic medical facts that Prime Cells are the fundamental building blocks of cellular...</summary>
   <author>
      <name>Ethan Ruby</name>
      
   </author>
         <category term="Contributors" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      Stem Cells (We should call them the Primary Cells or Prime Cells) are the future of medicine.  Doctors and scientist all over the world agree with the basic medical facts that Prime Cells are the fundamental building blocks of cellular life.  We have an opportunity to use this discovery to help millions of people afflicted with potentially curable diseases.  As with all things that concern our individual bodies, we should have personal choices and control over what happens to us.  We may choose to die from treatable illnesses, choose to wither away from degenerative diseases, choose to live in pain or with blindness, or choose to be compromised by countless other physical conditions - this may be what you choose as your destiny, for whatever reason.  But other opportunity and choices exists for those who are not willing to sit back and accept that their diagnoses are death sentences.  One should be able to choose to be treated and cured.  We should have the right to choose to develop medicine and protocols so that our children and grandchildren can be spared pain, disfigurement, or even death.  There are treatments and cures that are possible, based on the basic cellular functions that already sustain and support our bodily functions.  Without using these curative scientific approaches that exist, our mothers, fathers, sisters, brothers, wives, husbands and friends will continue to live with devastating conditions that are directly treatable through Stem Cell therapy. 
      In addition to the emotional anguish associated with preventing Stem Cell therapies, there exist great financial stresses.  If we continue to inadequately treat, or in some cases ignore, these conditions, as opposed to curing them, health care costs will continue to rise.  Health insurance companies, and our government, will spend billions of dollars superficially and ineffectively addressing medical problems that could be cured or prevented using Stem Cells.  These costs will no doubt be passed on to the general population through higher taxes and increased health care premiums.  Without Stem Cell therapies, those of us who suffer from treatable conditions will suffer, and those trying to care for us will waste billions in the process.  This is our future and these are our bodies and those of our loved ones.  We must find a way for our disenfranchised  voices to be heard.  Those opposed to Stem Cell therapies have motives that must be exposed and their inaccurate interpretations of the facts need to be publicly exposed.  False information can be countered with scientific data and medical facts:  one of these is that Stem Cells, our Primary Cells, can and will save lives.  

At one point in time people believed the earth was flat and that it was center of the universe.  Science came to the rescue then, and should heed the call again now to prove what the the majority of Americans already know and support. This majority needs to unify and become a powerful force, spreading our message, educating the masses, and joining together in the fight against those in power who are acting irrationally and using false information to stop stem cell therapies.  Our voices need to be heard. 
 
A Universal symbol in support of Prime Cells would be a powerful tool to unify, amplify and intensify the public majority’s belief in Stem Cell therapy.  Creating an easily recognizable symbol will help educate our communities, healthcare practitioners and their patients, and spread the message that the future holds possible cures and helpful treatments for conditions previously believed to be terminal.  The dedicated scientists involved are tirelessly searching for the best and most effective medical approaches to treat almost all physical conditions.  Forming a universal symbol for saving lives using Stem Cells will create the momentum needed to educate the public about the scientifically backed facts about Prime Cells.  Once there is a strong, unified public voice, armed with facts and passion, we can begin to make a difference at a grass roots levels, beginning in our communities, reaching out to our government representatives.  This is how changes in government are made, but we need to take the first step in joining people together and raising awareness.  A recognizable pro-Stem Cell symbol will begin this process.

People are preaching false information everyday about Stem Cells.  We hear it on TV and through other mediums and we believe it; we take it at face value because it is spoken by someone we are supposed to trust.  False information can be very dangerous when it is spoken by influential people.  But the truth regarding Prime Cells is available, and it is not a mystery.  Lets get together and organize ourselves. We are the majority.  We have the power to let truth and the future of medicine move forward.  
   </content>
</entry>
<entry>
   <title>A Little Known Fact</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/a_little_known_fact.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.24</id>
   
   <published>2006-08-14T16:39:52Z</published>
   <updated>2006-08-30T18:41:11Z</updated>
   
   <summary>Step inside an American fertility clinic to see what happens to 350,000 unused embryos every year. View &quot;A Little Known Fact&quot; Video Clip A Little Known Fact on Vimeo This video was produced by the Ninth Floor Project. For more...</summary>
   <author>
      <name>Caryn Farber</name>
      
   </author>
         <category term="Campaign" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[Step inside an American fertility clinic to see what happens to 350,000 unused embryos every year. 

<!--a href="http://ninthfloorproject.org/video">View "A Little Known Fact" Video Clip</a-->

<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=96584" quality="best" scale="exactfit" width="400" height="300" type="application/x-shockwave-flash"></embed>
<!--a href="http://www.vimeo.com/clip=96584">A Little Known Fact</a> on <a href="http://www.vimeo.com/">Vimeo</a--!>


This video was produced by the Ninth Floor Project. For more information on this video clip please contact Caryn at <a href="mailto:info@ninthfloorproject.org">info@ninthfloorproject.org</a>.]]>
      
   </content>
</entry>
<entry>
   <title>More Video Excerpts from &quot;Plan B&quot;</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/more_video_excerpts_from_plan.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.23</id>
   
   <published>2006-08-11T21:43:55Z</published>
   <updated>2006-08-30T18:41:09Z</updated>
   
   <summary>As we mentioned in our previous post, &quot;Stem Cells for the Greater Good&quot;, Plan B is a documentary produced by Empax founder, Martin Kace. Martin was injured in an accident five years ago, which left him paralyzed from the waist...</summary>
   <author>
      <name>Caryn Farber</name>
      
   </author>
         <category term="Campaign" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      <![CDATA[As we mentioned in our previous post, <a href="http://www.ninthfloorproject.org/www/archives/2006/08/stem_cells_for_the_greater_goo.html">"Stem Cells for the Greater Good"</a>, Plan B is a documentary produced by Empax founder, Martin Kace. Martin was injured in an accident five years ago, which left him paralyzed from the waist down. In 2004, Martin's personal struggle leads him to protest President Bush's decision to ban federal funding for stem cell research. The film follows Martin as he takes his  battle to the Capitol where he stages a daring and provocative protest. Although things don't go exactly as planned, the messages contained in the journey ring loud and true. You can view clips from the poignant documentary at:

<a href="http://www.ninthfloorproject.org/video">www.ninthfloorproject.org/video</a>

If you would like more information about the documentary or would like to purchase a copy, please contact Caryn at <a href="mailto:info@ninthfloorproject.org">info@ninthfloorproject.org</a>.]]>
      
   </content>
</entry>
<entry>
   <title>Design sketches</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/design_sketches.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.22</id>
   
   <published>2006-08-10T23:37:18Z</published>
   <updated>2006-08-30T18:41:09Z</updated>
   
   <summary>Welcome to our kitchen. We’re happy to share some of our preliminary sketches and doodles with you. We haven’t included the napkins, business cards, pizza boxes and backs of hands that we’ve been using – just some work on paper...</summary>
   <author>
      <name>Martin Kace</name>
      
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      <![CDATA[<img alt="sketch.gif" src="http://www.ninthfloorproject.org/www/images/sketch.gif" width="74" height="127" ALIGN="right" />Welcome to our kitchen.  We’re happy to share some of our preliminary sketches and doodles with you.  We haven’t included the napkins, business cards, pizza boxes and backs of hands that we’ve been using – just some work on paper for now.  The kitchen is kind of open source, so if you’d like to add your own work, please do.  Comments are also important to us, so please express yourself.  Thanks. ]]>
      <![CDATA[<I>Click on the image below to see a larger view of all the sketches.</I>

<a href="http://www.ninthfloorproject.org/www/sketch1.html" onclick="window.open('http://www.ninthfloorproject.org/www/sketch1.html','popup','width=700,height=550,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img alt="sketches_all.jpg" src="http://www.ninthfloorproject.org/www/images/sketches_all.jpg" width="446" height="683" /></A>]]>
   </content>
</entry>
<entry>
   <title>Stem Cells for the Greater Good</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/stem_cells_for_the_greater_goo.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.21</id>
   
   <published>2006-08-08T16:31:09Z</published>
   <updated>2006-08-30T18:41:11Z</updated>
   
   <summary>This concise, but powerful video clip features several well known medical professionals who make a strong case for the benefits of stem cell research. The footage in this clip is taken from a 2004 documentary entitled, &quot;Plan B&quot;, which follows...</summary>
   <author>
      <name>Elana Dweck</name>
      <uri>www.elanadweck.com</uri>
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      <![CDATA[This concise, but powerful video clip features several well known medical professionals who make a strong case for the benefits of stem cell research. The footage in this clip is taken from a 2004 documentary entitled, "Plan B", which follows Martin Kace (the founder of Ninth Floor Project), as he begins to take back his life after an accident which left him paralyzed from the waist down. Throughout the documentary, Martin strengthens his convictions that stem cell research has the potential to cure many diseases and restore function. The movie concludes with a protest on Capitol Hill for President Bush to rethink his position on stem cell research.

<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=95188" quality="best" scale="exactfit" width="400" height="300" type="application/x-shockwave-flash"></embed>

For more information on "Plan B", please contact Caryn at <a href="mailto:info@ninthfloorproject.org">info@ninthfloorproject.org</a>.]]>
      
   </content>
</entry>
<entry>
   <title>Clement Wu: What We&apos;ve Learned from the Live Strong Wristband and Other Symbols</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/clement_wu_what_weve_learned_f.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.20</id>
   
   <published>2006-08-07T16:08:21Z</published>
   <updated>2006-08-30T18:41:10Z</updated>
   
   <summary>As a preliminary step towards coming up with a symbol I looked into others for various social or political causes. Some have a design that comes directly from a unique concept or history, like the recycling symbol or the pink...</summary>
   <author>
      <name>Clement Wu</name>
      
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      <![CDATA[<img alt="wristband.jpg" src="http://www.ninthfloorproject.org/www/images/wristband.jpg" width="163" height="96" / align="right">As a preliminary step towards coming up with a symbol I looked into others for various social or political causes. Some have a design that comes directly from a unique concept or history, like the recycling symbol or the pink triangle while others like the AIDS ribbon and the Live Strong wristband developed meaning through their usage.]]>
      <![CDATA[The LIVESTRONG wristband as a design case study is particularly fascinating to me because I'm drawn to its graphic design, including the extended iconography and merchandise of the larger <A HREF="http://www.wearyellow.com" target="_blank">Wear Yellow</A> campaign -- and simply because it was so successful. According to the Lance Armstrong Foundation, more than 58 million people wear the wristband, which has been sold to people in more than sixty countries. In terms of creative process, I wondered how it came about: was Lance Armstrong himself in a room with designers, sociologists, writers, and cancer survivors going over how design could inspire and empower people with cancer? Was Armstrong vetoing ribbons and buttons and then having an "aha" moment when the idea for a wristband sprung forth? Were the wristbands a bold replacement for the bracelets worn by hospital in-patients, or a reference to friendship bracelets, appropriate for a campaign about people supporting each other? Earlier in the year I had written Nike to find out more. A community relations manager wrote back the following: <blockquote>"Nike had originally created the wristbands to show support for basketball athletes, but it never took off. The concept was then applied to a cause and it took off."</blockquote>

At first, I was a little disappointed that the design solution was accidental, but I quickly realized that there's absolutely nothing wrong with a little bit of serendipity; if anything, it's welcome. This was also a study in how you can have almost the exact same object and one can be wildly successful and the other not.

Something to think about: what if the Lance Armstrong Foundation had gone with a ribbon or a button instead of a wristband? Or something different altogether? Or just a two-dimensional symbol and campaign?

Graphically, the wristbands are very appealing. Yellow is an excellent color choice because it is bold and vibrant and fits the spirit of the campaign. It has personal significance to Armstrong himself as the winner of the Tour de France. They are also stylish but not ostentatious, they’re generic enough to have wide appeal but yet they still stand out. They appeal to both genders (although I probably notice more males wearing them then females.) The bands are also easy to put on and take off and are inexpensive and fairly easy to acquire.

<img alt="livestrong.gif" src="http://www.ninthfloorproject.org/www/images/livestrong.gif" width="183" height="28" / align="right">The slogan, which apparently serves as a two dimensional "symbol" in the form of yellow type inside a black rectangle, was also critical to the success of the wristband as revealed by the Nike manager above. It's simple, assertive, direct, motivational and empowering. It's debossed in a sans serif typeface, free of ornamentation, with the word "STRONG" in a heavier weight, like an exclamation to a sentence. This debossing is more elegant and subtle than merely having type printed on the wristband and to me is a graphic representation of inner--mental and emotional--strength. The wristband speaks loudly but doesn't shout. I once caught part of an interview with Armstrong in which I heard him describe cycling as an activity characterized by suffering; I'm not sure if LIVESTRONG would have been as successful with any other person at the helm. Although the wristband has since become a fashion accessory and spawned a legion of knockoffs, it was an effective, simple, and unique design solution.

Other successful symbols I looked at are as follows:

<strong>The Pink Triangle</strong>

<img alt="pinktriangle.gif" src="http://www.ninthfloorproject.org/www/images/pinktriangle.gif" width="90" height="90" / align="right" hspace="7">Design Origin: Nazi designation for gay people in concentration camps. In the 1980s, ACT-UP (AIDS Coalition to Unleash Power) rotated the triangle 180 degrees so that it points upward, representing "active fight" over a "passive resignation to fate," as a symbol for its cause.

Comments: Striking, bold, simple image with strong formal qualities. Imbued with defiance, this symbol has a history that gives it power and meaning. 

<A HREF="http://jasewells.com/gayicons" target="_blank">Rainbow Icon Archive - Icons for the Gay, Lesbian, Bisexual, and Transgender Community</A>

<strong>AIDS Ribbon</strong>

<img alt="redribbon.gif" src="http://www.ninthfloorproject.org/www/redribbon.gif" width="85" height="139" / align="right">Design Origin: The idea came from yellow ribbons supporting American troops in the Gulf War in 1991. (Ribbons associated with promoting a cause had existed previously.) According to Frank Moore, the person who came up with the idea for the AIDS ribbon, red was chosen "for its 'connection to blood and the idea of of passion — not only anger, but love, like a valentine.'"

Awareness and implementation: The idea was adopted by Visual AIDS, an arts organization. The campaign launched at the 45th Annual Tony Awards, where ribbons were given to nominees and presenters to wear. Worn by celebrities at the Oscar and Emmy Awards.

<A HREF="http://www.thebody.com/bp/jan_feb00/ribbon.html" target="_blank">"The Body: Where Have All the Ribbons Gone?"</A>

<strong>Peace Symbol</strong>

<img alt="peace.gif" src="http://www.ninthfloorproject.org/www/images/peace.gif" width="100" height="100" / align="right">Originally developed to be a symbol for a campaign on nuclear disarmament in England, it has traveled overseas and become a general worldwide symbol for peace.

Design Origin (various theories):
1. An incorporation of the semaphore letters N and D for "nuclear disarmament"
2. An abstract representation of a figure in despair
	A. Upside down crucifix
	B. Person with arms downward and palms open before a firing line
3. Derivation of an ancient runic symbol

<A HREF="http://www.nonukesnorth.net/peacesymbol.shtml" target="_blank">Peace Symbol History</A>

<strong>Recycling</strong>

<img alt="recyling.gif" src="http://www.ninthfloorproject.org/www/images/recyling.gif" width="100" height="97" / align="right">Symbol designed in 1970 by a college student as part of a contest sponsored by a recycled product maker. The designers says, <blockquote>"The figure was designed as a Mobius strip to symbolize continuity within a finite entity. I used the [logo’s] arrows to give directionality to the symbol. I envisioned it with the small edge or the point of the triangle at the bottom. I wanted to suggest both the dynamic (things are changing) and the static (it’s a static equilibrium, a permanent kind of thing). The arrows, as broad as they are, draw back to the static side."</blockquote>

<A HREF="http://www.mcmua.com/solidwaste/CreatingtheRecyclingSymbol.htm" target="_blank">Creating the Recycling Symbol</A>

<strong>Black Power Symbol</strong>

<img alt="blackpower.gif" src="http://www.ninthfloorproject.org/www/images/blackpower.gif" width="100" height="130" / align="right">A fist. The fist iconography is also used by other groups.

Comments:
A fist is physically powerful. As a graphic symbol, its compact, circular, and solid appearance makes it visually powerful as well. It is also immediately recognizable. Also, it can be "performed" and needs no ribbon, wristband, or button to be worn.

<strong>Socialism: Hammer and sickle</strong>

Design Origin: The hammer represents the worker and the sickle represents peasants. Together they represent unity between the two groups.

Incorporated into the flag of the Soviet Union.

<strong>Fascism: Bundle of sticks and an axe</strong>

Symbol of authority in ancient Rome.]]>
   </content>
</entry>
<entry>
   <title>Ehud Tal: Designing a Symbol for the Majority</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/designing_a_symbol_for_the_maj.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.19</id>
   
   <published>2006-08-05T01:29:34Z</published>
   <updated>2006-08-30T18:41:11Z</updated>
   
   <summary>Americans are compassionate and pragmatic people, and both compassion and common sense dictate that surplus stem cells should be placed in the hands of researchers, who are looking for cures, rather than be thrown in red plastic bags full of...</summary>
   <author>
      <name>Ehud Tal</name>
      
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      <![CDATA[Americans are compassionate and pragmatic people, and both compassion and common sense dictate that surplus stem cells should be placed in the hands of researchers, who are looking for cures, rather than be thrown in red plastic bags full of contaminated medical supplies. I’m confident that reason will eventually triumph, despite the extremists’ delay tactics, which continue to prolong the suffering of millions. We need to make visible the fact that we’re the majority, and show our truth, to counter their bogus arguments, so that voters have no choice but to make the right decision and to rally for change. But how do you make the issue visible? What images do we need and how do we generate them?

History tells us that visual symbols play a huge role in this sort of case. Symbols can stand in for an entire story, highlighting values and a mission statement, driving them past our rational filters straight to the gut. This is a well-known and widely exploited concept in the commercial world as well, known simply as branding. 
<center>
<img src="http://www.ninthfloorproject.org/www/straight-to-the-gut.png" width="298" height="85"></center>]]>
      <![CDATA[With this formidable challenge in mind we embarked on the journey of discovering our symbol. We started by gathering as some background information on the <a href="http://www.ninthfloorproject.org/www/archives/2006/07/doing_the_homework.html">science</a> and <a href="http://www.ninthfloorproject.org/www/archives/2006/07/researching_the_politics_of_st.html">politics</a> of stem cells. We also looked at symbol case studies paying close attention to both the failures and the success stories. The next stage is brainstorming, where the goal is to diverge and find the largest number of ideas, and not necessarily the best ones. You’re basically hoping to produce radically different and original concepts. This type of exploration requires a lot of free association but it isn’t a random process. In fact, to find our symbol we’ve begun brainstorming from a number of planned starting points:

<strong>Stories:</strong> What allegories and myths are related to this issue? For example, the story of the Galileo’s or that of the founding fathers of religious freedom in the United States.

<strong>Form:</strong> What do circles mean? How does a hexagon work as a symbol for a cell?

<strong>Visuals:</strong> What images are commonly used? Should we work with those images or against them?

Color: What colors evoke abstract concepts such as compassion, cure and action?

<strong>Words:</strong> Words come into play for us even when we’re focusing on coming up with visuals. We used <a href="http://www.writeboard.com/">writeboard</a> to brainstorm on words as a team.

<strong>Medium:</strong> Thinking about how a symbol is going to be used is an important part of the process. For example, do we want to design something that can easily be worn, like the Live Strong band and AIDS ribbon? Maybe it should be easily translated into a hand sign, like “hang loose” or the peace sign?

<center><img src="http://www.ninthfloorproject.org/www/hand-signs.png" width="241" height="211"></center>

<strong>Info-graphics:</strong> Sometimes a memorable and clear diagram that conveys important information becomes a symbol. Like the <a href="http://www-personal.umich.edu/~mejn/election/">Red and Blue America</a> statistical map or the <a href="http://news.bbc.co.uk/1/hi/sci/tech/3569604.stm">hockey stick chart</a> of global warming. We’ve had some experience that has shown us the importance of info-graphics in the political sphere (see the LibLab section of the <a href="http://www.empax.org/">empax</a> website). 

<strong>Family Resemblance:</strong> We look at symbols that have represented this cause in the past, for common traits that we can explore and develop.
 
<strong>Event:</strong> Thinking about how certain images will play out at protest sites and in the media are also useful angles. 

<strong>Campaign:</strong> Finally we ponder which elements make any symbol contagious and memorable.

We jot down all our ideas as they come, and then group them into categories. We try to find the underlying dimensions that drive each of these categories, and build more ideas based on those deeper dimensions. The next step after this distillation process is narrowing the list down until we have a winner.

As I’m writing this, we’re still in the midst of our brainstorming process. Every couple of days, we get together and throw out more and more ideas. Since this site is a window into our kitchen, we invite you to comment and make suggestions of your own. ]]>
   </content>
</entry>
<entry>
   <title>Lara McCormick: Coming From A Place of Not Knowing</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/08/coming_from_a_place_of_not_kno.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.18</id>
   
   <published>2006-08-03T15:30:02Z</published>
   <updated>2006-08-30T18:41:10Z</updated>
   
   <summary>I became a designer initially to make things look good; I enjoy the process of creation. As I get older, my take on design has shifted. I see the power it has to make a difference. I design responsibly and...</summary>
   <author>
      <name>Lara McCormick</name>
      
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      I became a designer initially to make things look good; I enjoy the process of creation. As I get older, my take on design has shifted. I see the power it has to make a difference. I design responsibly and I encourage others to do the same. I&apos;m involved in projects I believe in and no longer have the time nor the energy for projects that don’t speak to me or make me think.


      When I joined Empax in June I knew next to nothing about stem cell research. What I did know was that I supported the cause but that was mostly because Bush opposed it.  But if I have I have to be honest, if anyone had asked me why I was in favor of stem cell research back then, I wouldn&apos;t have been able to offer any substantive reasons.

Now, being a part of the Ninth Floor Project, I am continuously learning about this issue and the politics that surround it. The more I know the more passionate about the topic I become, the more I want to tell other people about it. I now have a need to explain the details and how it benefits humanity on so many levels.

I was honored with the task of coming up with Ninth Floor Project logo.   Looking to the elevator button for inspiration, I used Braille- the language of disability- and the number &apos;9&apos;, the floor on which we are located to create our identity. For those of you who have ever created a public space, you’ll know how remarkable it is to watch a space spring to life, to hear dialogue begin and find strangers meeting and engaging in a place that you helped create.

This project has had a lot of personal and professional significance for me. I have friends who are ill and who would benefit from the science. I also see a lot of youth around me who seem to understand the need for a change in policy but who either lack the information to rally behind the cause or the appropriate leadership and organization. In fact while I was working on the logo, I was standing in line for popcorn at a movie and I noticed that the concessions guy was wearing a superman tag - http://www.supermantag.org/ (all proceeds from the sale of the tags support the foundation&apos;s work in finding treatments and cures for paralysis). When I ordered my popcorn, I asked him if he was a supporter of stem cell research. “I haven’t really had a chance to research the whole stem cell thing,” he said, “but I love Christopher Reeves and I was a volunteer at an event for the foundation where we passed out the tags.&apos;” I thought to myself, here was a guy, mid-twenties, involved in a cause without knowing anything about the heart of the issue. 

I feel like this is the true for a lot of causes and for many people, especially our youth.  Many people ‘feel’ that stem cell research is a good thing but are unable to explain why or don’t feel inspired to learn more.  This lack of knowledge has created a serious need for a hub of information on the issue-- and maybe because I’m a designer (but I suspect not)  -- a symbol seems like the right place to start. 





   </content>
</entry>
<entry>
   <title>Jonathan Nachum:   Doing the Homework</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/07/doing_the_homework.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.16</id>
   
   <published>2006-07-27T21:38:17Z</published>
   <updated>2006-08-30T18:41:10Z</updated>
   
   <summary>I’m the office manager and researcher at Empax. Being extremely interested in how society views and acquiesces to social change – specifically, how perception dictates political realities – I can’t help but get excited about the prospects of helping out,...</summary>
   <author>
      <name>Jonathan Nachum</name>
      <uri>www.ninthfloorproject.org</uri>
   </author>
         <category term="Strategic Memos" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      I’m the office manager and researcher at Empax. Being extremely interested in how society views and acquiesces to social change – specifically, how perception dictates political realities – I can’t help but get excited about the prospects of helping out, especially for a project like this. 


      I’m someone who’s primarily a visual learner (though, there have been times when I’ve learned things through listening), so designing a symbol to give a voice to the majority of Americans who support stem cell research seems to be a very practical and obvious endeavor. Not being a professional designer quite yet, I was given the task of researching the scientific background of stem cells and “bottom-lining” the overwhelming scientific information for the designers. Not an easy task. 

At first, I thought the best way to handle this assignment was to visit websites of groups representing potential patient beneficiaries such as the Alzheimer’s and Parkinson’s foundations.  I was interested specifically in how they thought stem cells would help their afflicted populations. I thought I’d get a tailored, scientific summary and that I’d learn what medical techniques could be used to harvest the cells.  Overall, these sites were useful in offering general information and offered lots of hypothetical scenarios about how stem cells (particularly embryonic stem cells) could play a significant role, both therapeutically and in curing disease, but I still felt the designers would need a more scientific primer to begin their work.

For an introduction to stem cells, I decided to go straight to the source of all the drama – the United States government. The National Institute of Health (NIH) is an arm of the Department of Health and Human Services (DHHS). If the DHHS were a human body, NIH would probably make up its two legs.  It’s charged with performing and supporting medical research in this country, as well as helping facilitate research around the world.  It is here that President Bush forced the U.S. Government to stop doling out Federal funds to research facilities for embryonic stem cell research.  And, it is here that President Bush decentralized the chain of command and prevented facilities from collaborating and coordinating their activities: specifically in the area of embryonic stem cells. However, it is also here that you can still get unbiased, scientific information regarding all types of stem cells. 

The information from NIH, coupled with the information from patient advocacy groups easily explains the stem cell story, which stands at the very center of this ‘controversial’ subject.  In the end, what was given to the designers was a basic primer outlining what each stem cell is and why one type is more viable than another. Embryonic stem cells topped the list, due to their nearly infinite regenerative and undifferentiated properties; fetal stem cells came second because although they can morph into almost any cell in the body, they also have a finite ability to multiply. All the scientific information available across all media showed adult stem cells to be the least feasible due to their limited ability to replicate, and their hindered plasticity in becoming any type of cell in the body.

I also incorporated some socioeconomic implications that may occur if the political and scientific communities continue with their current mindsets. For example, concerns that individuals in higher socioeconomic groups would be more likely to have access to potential stem cell remedies in the future.  In short, I tried to give the designers a snapshot of a very large body of science as well as some of the social implications that might result from the advances. In doing so, I hope I provided them with the building blocks they need to understand what lies at the core of their mission.

   </content>
</entry>
<entry>
   <title>Steven Heller:  To Bond and Brand </title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/07/to_bond_and_brand_steven_helle.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.15</id>
   
   <published>2006-07-27T14:26:53Z</published>
   <updated>2006-08-30T18:41:11Z</updated>
   
   <summary>How absurd to think that one man - indeed one president - can control medical destiny with the flick of a pen. How tragic it is when governed by misguided beliefs and skewed ideals this man - indeed this president...</summary>
   <author>
      <name>Steven Heller</name>
      
   </author>
         <category term="Contributors" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      How absurd to think that one man - indeed one president - can control 
medical destiny with the flick of a pen. How tragic it is when
governed by misguided beliefs and skewed ideals this man - indeed
this president - destroys (no matter how temporarily) the hopes of
millions by limiting the ability of science to eliminate killer 
illness and disease. And how heartbreaking it is that religious
politics has managed to influence this one man - this unduly powerful
president -  to the point that progress, which  is everyone&apos;s right,
has been halted dead in its tracks by virtue of a veto. 
      

Stem cell research must be beyond politics. The science that promises
to save human life should be free from religious prejudice. Belief is
fine, superstition is tolerable, but when it interferes with the
&quot;natural&quot; exercise of scientific muscle then its time for people of
conscience to vociferously protest - to raise their voices in
opposition to the unnatural blockade of their freedom.

The struggle against this untenable opposition to stem cell research 
must be battled on many fronts. And weaponry is necessary to mount
the most effective offensive. Therefore, graphic symbols must be
employed that serve to bond and brand those of kindred sympathies.
Its never enough simply to say &quot;up with stem cell research&quot; or &quot;down 
with religious interference;&quot;  marks and icons are useful, just as
banners and flags are necessary in war. This is war against dark age
obstructionists. So it is important to develop a symbol that
represents the viability of this movement while appealing to the 
emotionalism endemic to it.

A committee-generated mark would be the wrong strategy, but too
subjective an image might be too rarified. The answer is somewhere in
the middle - something between professionally acceptable rightness of 
form and emotionally conceived talisman. It cannot be purist any more
than it can be eclectic. It must convey the importance of the issue
and the spirit of its proponents. Like the AIDS ribbon it must be
humanist, but like the Peace Symbol it must be a composite of meaning 
and aesthetics.

Everyone knows about the stem cell issue. Many understand it is
humanity&apos;s greatest hope at this time for an end to life-threatening
disease and genetic malfunctions. But few know how to visually 
concretize this complex concern. Don&apos;t even call it a debate - there
is nothing to debate - but do call it a mission. In this sense
whatever mark is devised must rally all to the core of the mission,
and must be used in the most effective way to help spread this idea 
throughout the land. 
   </content>
</entry>
<entry>
   <title>Julie Tinker:   Researching the Politics of Stem Cell Research</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/07/researching_the_politics_of_st.html" />
   <id>tag:www.ninthfloorproject.org,2006:/www//1.12</id>
   
   <published>2006-07-24T20:07:01Z</published>
   <updated>2006-08-30T18:41:10Z</updated>
   
   <summary>This summer, I have the privilege of working with Empax to design a campaign to show the overwhelming public support for embryonic stem cell research. Not the easiest undertaking, but definitely a great design challenge. And as a designer originally...</summary>
   <author>
      <name>Julie Tinker</name>
      
   </author>
         <category term="Design" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      This summer, I have the privilege of working with Empax to design a campaign to show the overwhelming public support for embryonic stem cell research. Not the easiest undertaking, but definitely a great design challenge. And as a designer originally from the world of non-profits and social reform, from education to disability rights advocacy, it is a project for which I feel well suited -- personally and professionally. All of this is to say, I am honored to be joining up with Martin and the team at Empax on this endeavor.
      <![CDATA[Like many good, organized designers,  I always begin all my processes with research. Developing a symbol at Empax that will form the basis of a campaign for stem cell research is no exception. If anything, it has provided the extra challenge of a complex subject that needs research in several different subtopics. I’ve learned that the research often can be the glue that holds my design together. Sometimes, while designing I can often get off track and that's where research becomes the most important. It reminds me to ask myself who I'm trying to speak to, and what I'm trying to say. And if I’ve done my homework before hand, gatherered the best information and defined the clearest goals, I can usually and easily get back to the place I need to be to achieve effective visual communication. 

Being one of the first designers to begin the research process for this campaign, I set out to get a handle on the politics of stem cells.  And believe me, there are some politics involved. Asking who’s invested in embryonic stem cell research is where I began my focus.  Who are the key players, the decision makers as well as the loudest voices in the crowd?  I tried to clarify the prevailing views for myself and for the team, examining who is for and against, and why they are invested. 

My hope was to paint a picture of how US citizens feel about stem cell research across party lines, religious affiliations, and assess the level of education on the subject. <a href="http://www.isscr.org/public/index.htm">The International Society for Stem Cell Research</a>, an independent, non-profit organization established to promote and foster the exchange and dissemination of information on stem cell research, proved to be an excellent source, , making available public polls sponsored by media groups, medical and science organizations, and the Catholic Church. It’s worth checking out for those new to subject.

Understanding the legislation trail on the issue is another key component to the research, especially considering the President’s recent veto, his first, made July 19, banning expansion of federal support for embryonic stem cell research. 

Political parties, the current administration, and the Catholic Church all have official statements on their views on stem cell research as a party or group. And while our campaign targets American citizens, learning about the attitudes towards embryonic stem cell research in the international community and how their governments are supporting or prohibiting the advancement of stem cell research is also incredibly valuable.

Hopefully, by examining the various groups and where they fall on the research and the political spectrum, we are entering the development of our campaign with a solid understanding of where opinions and parties lie.  We certainly know there are barriers and opposition to the advancement of stem cell research, but we also know our audience, the majority of Americans (somewhere between 65% and 70%), who support stem cell research and it is for them that we hope to deliver a symbol to visually show their support…a well researched, beautifully executed symbol.]]>
   </content>
</entry>
<entry>
   <title>Martin Kace:   Why I&apos;m Doing This</title>
   <link rel="alternate" type="text/html" href="http://www.ninthfloorproject.org/www/archives/2006/07/why_im_doing_this.html" />
   <id>tag:www.ninthfloorproject.org,2006:/ninthfloorproject_BETA//1.10</id>
   
   <published>2006-07-24T17:30:30Z</published>
   <updated>2006-08-30T18:41:10Z</updated>
   
   <summary>I’ve been living in a wheelchair for the past 5 and a half years. It’s gotten to the point where it doesn’t bother me most of the time. I can just go ahead and live what feels to me like...</summary>
   <author>
      <name>Martin Kace</name>
      
   </author>
         <category term="Campaign" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Strategic Memos" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.ninthfloorproject.org/www/">
      I’ve been living in a wheelchair for the past 5 and a half years.  It’s gotten to the point where it doesn’t bother me most of the time.  I can just go ahead and live what feels to me like a normal life most of the time.  

Except when I want to kiss my wife and kids.  They have to bend over and strain their backs when we want to kiss.  And hugging is a bit of a drag since they have to get in my lap for a real hug.  Otherwise, it’s just one of those sterile cheek-hugging, pat-on-the-back things.
      <![CDATA[I’m lucky enough to be able to afford a specially adapted van, so I drive everywhere.  In New York City that’s pretty unusual, but I’ve got this amazing parking permit given out only to people like me.  I drive from my wheelchair and with a special remote control let down a ramp from the right side of my van.  Kids think it’s cool.  Usually I joke with them about it, often something to do with James Bond or Dr. Evil.  I never tell them about the times I flip over onto my back because I’ve parked on too steep a grade, but they’d probably be amused by my telling them about my feeling like a turtle placed on its back when I fall.  So perhaps I should share that with them.

My life is normal.  The three guys who help me get in and out of the swimming pool at my gym certainly think so.  They’re amazed at how normal my life is.  And once they get me into my chair and the pain from being lifted subsides, we joke around just like four normal guys.  Which, of course, we are.  Same with my nurse who helps me get dressed in the morning and undressed at night.

I’m paralyzed from the top of my waist down.  Someone felled a tree onto my spine up at my place in the country, which I’m also very lucky to have.  I never sued him or his insurance company, even though it was completely his fault.  I didn’t want to add to my own misery by having to deal with lawyers and insurance companies.  I made enough money before I became normal not to have that extra burden. 

The accident put me in a coma for a month.  My brain activity was slowing to a trickle.  The doctors told my wife to start researching long term care facilities for me, since I wouldn’t be coming back.  She’s still not able to tell that story, and cries every time I do.

I came out of the coma, and it took me another 3 or 4 months to reassemble my personality and cognition.  What a strange time that was, filled with the weird and the horrible.  For the first month of my recovery, I was dead and in hell.  I really believed that.  I thought that I had been in a bombing incident and had run for cover instead of smothering the bomb with my body, and that this was my punishment.

Those were very hard times, and it’s impossible to express how happy I am that everything is back to normal.

Except for one thing that must be a leftover from my brain having been injured:  I find myself taking stem cell politics personally. 

I’m 52 years old.  I’ve had a life of walking, dancing, running and jumping.  I’m lucky enough to be able to be philosophical about my injury.  Most of the time.  It’s hard for me, though, very hard to think of the young people who would most certainly walk again if science were allowed to move forward, being stuck in their chairs while 400,000 embryos are trashed and incinerated every year.

<em>Recent interviews with Martin Kace about his personal struggle and new campaign for stem cell research:</em> 
<a href="http://www.ninthfloorproject.org/PDFs/newsday_article.pdf">"Standing Tall for a Cause Dear to Him," Newsday, July 19, 2006</a></a>
<a href="http://ninthfloorproject.org/press/Kace-WOR.mp3 ">Radio interview with Ellis Henican on WOR: July 18, 2006</a>]]>
   </content>
</entry>

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